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Analysis of the Impact of the Pandemic on Investors' Investment Behavior and Strategies in the Capital Market

Vesperin

 




Analysis of the Impact of the Pandemic on Investors' Investment Behavior and Strategies in the Capital Market

Introduction:

The COVID-19 pandemic brought unprecedented disruption to global economies and capital markets, triggering extreme volatility, uncertainty, and shifts in investor sentiment. As markets crashed and recovered in record time, both retail and institutional investors were forced to reassess their investment strategies, risk tolerance, and market outlook.

This study aims to analyze how the pandemic has altered investment behavior, including asset allocation, risk management approaches, the rise of digital trading platforms, and the increased participation of retail investors. It also explores how external shocks influence strategic shifts—such as the move toward tech stocks, ESG investing, or passive funds—and what lessons can be drawn for future crisis preparedness.


Objectives:

  • To examine the behavioral and psychological effects of the pandemic on investor decisions.
  • To analyze shifts in asset preferences, portfolio strategies, and risk tolerance.
  • To evaluate the role of technology and social media in post-pandemic investment behavior.
  • To compare pre- and post-pandemic investment trends.

Research Questions:

  1. How did the pandemic influence investor confidence and risk appetite?
  2. What changes occurred in asset allocation and portfolio diversification strategies?
  3. Did the pandemic accelerate the adoption of digital investment platforms and fintech?
  4. Are the changes in investment behavior temporary or indicative of long-term transformation?

Significance of the Study:

Understanding the impact of the pandemic on investment behavior provides critical insights for policymakers, financial advisors, and market participants. By identifying key behavioral trends and strategic adaptations, this research contributes to the development of more resilient investment models capable of withstanding future crises.



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